In graffiti,
the challenge is balancing style with legibility.


That same tension defines my approach to UX design. Finding the essence that needs to be highlighted, then reducing complexity to what matters most.

As a Principal UX Designer at Oracle, our focus was on Generative AI, AI Agents, Processing Robots (RPA), and Integration developer tools.

Figma, Adobe Creative Suite, Adobe Fresco, Midjourney, Claude, and Warp Drive

At Expedia Group we delivered customer service tools across the company's many brands. The experiences we designed cross desktop and mobile, web, and native applications.

Figma, Sketch, Adobe Creative Suite, Slack and Jira

As a member of the Windows Controls and Patterns team I designed patterns for the Microsoft Fluent Design System, Microsoft Edge, Internet Explorer and Windows.

Adobe Creative Suite, Microsoft Office, Macromedia Flash

What does UX look like in the AI era?

While researching early generative tools like Jasper, Rytr, DALL-E, and Stable Diffusion, I saw an opportunity to align Oracle’s design system with emerging AI capabilities. A few months before ChatGPT’s release, I formed an AI Working Group within the design organization to explore how AI could be included in our design system.

The group included designers and design managers from across the organization. We met regularly to share discoveries, experiment with prompts, and discuss how generative tools might influence the way +Oracle designs, illustrates, and builds products.

FULL CASE STUDY COMING SOON

In 2015 Roger Black invited me to speak at Typographics.
It was an honor to share the stage with type legends like Paula Scher, Seymour Chwast, Ellen Lupton and many more.

When I’m not designing software, I’m usually sketching letterforms, characters, or custom logos like this one for a local podcast.

My illustration work blends humor, personality, and craft, often combining traditional techniques with digital polish to give each project a distinct voice.


For more illustration visit my Instagram @mrty_hll

To visit my portfolio - CLICK HERE

Check out my About or Resume

Marty Hall International Logo